TURN KNOWLEDGE INTO IMPACT

Master the Art of Coaching with Apex.

THE BRIDGE BETWEEN CERTIFICATION AND MASTERy BEGINS HERE.

WE BEGIN JUNE 2025

TURN KNOWLEDGE INTO IMPACT

Master the Art of Coaching with Apex.

THE BRIDGE BETWEEN CERTIFICATION AND MASTERy BEGINS HERE.

WE BEGIN FEBRUARY 17, 2025

Continuing education

Because here's the problem. . .

01

Certifications only take you so far.

You’ve invested in degrees, courses, and textbooks, yet when it’s time to work with clients, you’re unsure how to translate theory into actionable strategies that deliver real results to you and your clients.

02

You're struggling to retain clients.

Clients sign up excited, but they don’t stick around long enough to see meaningful results. You’re left wondering how to keep them engaged, motivated, and committed for the long haul.

03

You're doubting yourself

Despite all the knowledge you’ve accumulated, you feel torn and second-guess your ability to coach effectively, leaving you uncertain about the next steps to grow your business and impact.

WHY YOU NEED THIS

Bridge the Gap Between Knowing and Doing

Let me guess...

  • You're delivering programs, but clients aren't staying long enough to see lasting results.

  • You struggle to build meaningful connections that inspire trust and loyalty.

  • You lack certainty. Client progress feels inconsistent, and you're unsure how to create a truly transformative experience.

  • You feel overwhelmed balancing client expectations with your coaching philosophy.

  • You're pouring your heart and soul into marketing and sales, yet it feels like no matter how much effort you put in, it's never enough.

Imagine if...

  • You effortlessly retained clients with personalized trust-building experiences.

  • Building meaningful connections with your clients felt natural and effortless.

  • You confidently execute programs with clarity and precision, effortlessly combining your expertise with your clients’ unique needs.

  • You stepped into your role as the confident, impactful coach you’ve always aspired to be.

  • Your strategy worked effortlessly for you, turning visitors into clients while giving you the freedom to focus on what you love most.

Coaching Is an Art—and We’ll Help You Master It

This cohort is a transformative, guided experience blending the actionable tools from Apex Accelerator and the next-level education from Beyond the Cert into one cohesive program.

Designed to meet you where you are, this cohort will help you:

Turn Knowledge into ACTION

Turn your knowledge into real-world results with practical strategies.

Gain TRUST, Build Authority

Retain clients longer by building trust and creating personalized experiences.

Step Into Leadership

Build the confidence to step into your role as a leader and an expert.

INTRODUCING

BEYOND THE CERT. COHORT

Turn Your Knowledge Into Impact

You’ve Got the Certs—Now It’s Time to Lead with Confidence

A Sneak Preview

What's Inside Beyond The Cert.

Module 1.

The Client Success

  • Understand the full client journey, from onboarding to goal achievement.

  • Create a seamless process that keeps clients engaged and invested in their progress.

  • Develop a coaching environment where clients feel seen, heard, and supported.

Module 2.

Building Trust and Retention

  • Learn how to foster trust and loyalty through effective communication.

  • Discover strategies to keep clients motivated and committed for the long haul.

  • Implement personalized approaches that make every client feel valued.

Module 3.

Program Design and Delivery

  • Master the art of creating individualized programs that deliver consistent results.

  • Learn to adapt your coaching methods to meet each client’s unique needs.

  • Gain the tools to execute your programs with clarity and precision.

But, there's SO much more waiting inside.

Join hundreds of coaches achieving measurable results.

"Beyond The Cert Is NEXT LEVEL"

“Having the experience of doing NASM and OFNC, I feel like Beyond the Cert is next level… you have the basics and now want to level up your coaching and dive into this more in-depth information.”

"Your support has been INVALUABLE"

"Your support has been invaluable. Thanks to you, I felt confident programming for my marathoner. I started out feeling like a beginner, but you reminded me that I had the fundamentals—and then helped me elevate my skills to truly support her in reaching her goal. Your guidance and knowledge have brought so much value to the coaching I can now offer my clients!"

"It's Reassuring and SUPER Helpful"

“It’s nice to have something to reference back to... just having reassurance when you’re working on a harder client case… it’s been super helpful.”

The Women Behind Beyond The Cert.

  • Bachelors of Science in Health & Human Performance (George Fox University)

  • NSCA Certified Strength & Conditioning Specialist (CSCS)

  • NASM Certified Personal Trainer (CPT)

  • Movement System - Program Design Specialist

  • Precision Nutrition Level-1 Nutrition Coach (PN-1)

  • NASM Fitness Nutrition Specialist

  • Girls Gone Strong Certified Pre- and Postnatal Coach (CPPC)

  • Metabolic Mentor University - Functional Nutrition Coach (in progress)

Hi there!

I'm Kelsea,

I’m a former collegiate athlete, turned business owner. As well as a wife, dog mom, Arizonan, lover of good food and wine, and sports fanatic.

I specialize in coaching fitness coaches by helping them level up their own performance and physique, while assisting with client cases and any business help they may need.

Over the past 11 years, I’ve continuously devoted tens of thousands of hours and dollars into educating myself to the highest capacity I can. All of that on top of studying tons of textbooks, podcasts, and peer-reviewed research articles, as well as hiring multiple coaches for myself, and beyond. All so that I can help other coaches excel at coaching their clients, skyrocket their coaching confidence, and gain knowledge in the fitness space.

When I’m not running my business or training, I love watching sports, playing Fantasy Football, hiking, traveling, hanging with friends, enjoying a glass of wine, cooking, and just chilling at home with my husband and dogs.

  • Bachelors of Science in Health & Human Performance (George Fox University)

  • NSCA Certified Strength & Conditioning Specialist (CSCS)

  • NASM Certified Personal Trainer (CPT)

  • Movement System - Program Design Specialist

  • Precision Nutrition Level-1 Nutrition Coach (PN-1)

  • NASM Fitness Nutrition Specialist

  • Girls Gone Strong Certified Pre- and Postnatal Coach (CPPC)

  • Metabolic Mentor University - Functional Nutrition Coach (in progress)

Hi there!

I'm Kelsea,

I’m a former collegiate athlete, turned business owner. As well as a wife, dog mom, Arizonan, lover of good food and wine, and sports fanatic.

I specialize in coaching fitness coaches by helping them level up their own performance and physique, while assisting with client cases and any business help they may need.

Over the past 11 years, I’ve continuously devoted tens of thousands of hours and dollars into educating myself to the highest capacity I can. All of that on top of studying tons of textbooks, podcasts, and peer-reviewed research articles, as well as hiring multiple coaches for myself, and beyond. All so that I can help other coaches excel at coaching their clients, skyrocket their coaching confidence, and gain knowledge in the fitness space.

When I’m not running my business or training, I love watching sports, playing Fantasy Football, hiking, traveling, hanging with friends, enjoying a glass of wine, cooking, and just chilling at home with my husband and dogs.

Hi there!

I'm Kelsea,

I’m a former collegiate athlete, turned business owner. As well as a wife, dog mom, Arizonan, lover of good food and wine, and sports fanatic.

I specialize in coaching fitness coaches by helping them level up their own performance and physique, while assisting with client cases and any business help they may need.

Over the past 11 years, I’ve continuously devoted tens of thousands of hours and dollars into educating myself to the highest capacity I can. All of that on top of studying tons of textbooks, podcasts, and peer-reviewed research articles, as well as hiring multiple coaches for myself, and beyond. All so that I can help other coaches excel at coaching their clients, skyrocket their coaching confidence, and gain knowledge in the fitness space.

When I’m not running my business or training, I love watching sports, playing Fantasy Football, hiking, traveling, hanging with friends, enjoying a glass of wine, cooking, and just chilling at home with my husband and dogs.

  • Bachelors of Science in Health & Human Performance (George Fox University)

  • NSCA Certified Strength & Conditioning Specialist (CSCS)

  • NASM Certified Personal Trainer (CPT)

  • Movement System - Program Design Specialist

  • Precision Nutrition Level-1 Nutrition Coach (PN-1)

  • NASM Fitness Nutrition Specialist

  • Girls Gone Strong Certified Pre- and Postnatal Coach (CPPC)

  • Metabolic Mentor University - Functional Nutrition Coach (in progress)

and,

I'm Krys,

As a former athlete, I always had a love for fitness but after experiencing multiple injuries and setbacks, I was catapulted into needing a better understanding of nutrition for the sake of managing my health without the most ideal workout routine. After receiving my degree in Psychology, I became a behavioral therapist specializing in behavior modification while training clients in-person in a gym. It was not until 2020 when I took the leap to bring both of my professional worlds into one.

By doing so, I have been able to maximize client success & delivery by investing both my time and money into my own coaches/mentors, certifications, practicals, books and educational outlets, I can confidently coach my clients to achieve their goals. I want to use my investments to help coaches bridge the gap in their own abilities as a coach in order set a higher standard in the coaching space and for their own health.

I like to think of myself as the “down for anything” friend. When I am not supporting clients or leading my team, I am likely planning my next trip, spending time with my family/dogs, trying out a new coffee shop, hiking, chasing a sunset, singing/dancing at a concert or saying yes to spontaneous plans with friends.

  • Bachelors of Science in Psychology & Communication Disorders

    (The University of Alabama)

  • NASM Certified Personal Trainer (CPT)

  • Pain Free Performance Specialist (PPSC)

  • Low Back Pain Fundamentals Coach (Barbell Rehab)

  • NASM Fitness Nutrition Specialist

  • Girls Gone Strong Certified Pre- and Postnatal Coach (In Progress)

and,

I'm Krys,

As a former athlete, I always had a love for fitness but after experiencing multiple injuries and setbacks, I was catapulted into needing a better understanding of nutrition for the sake of managing my health without the most ideal workout routine. After receiving my degree in Psychology, I became a behavioral therapist specializing in behavior modification while training clients in-person in a gym. It was not until 2020 when I took the leap to bring both of my professional worlds into one.

By doing so, I have been able to maximize client success & delivery by investing both my time and money into my own coaches/mentors, certifications, practicals, books and educational outlets, I can confidently coach my clients to achieve their goals. I want to use my investments to help coaches bridge the gap in their own abilities as a coach in order set a higher standard in the coaching space and for their own health. I like to think of myself as the “down for anything” friend. When I am not supporting clients or leading my team, I am likely planning my next trip, spending time with my family/dogs, trying out a new coffee shop, hiking, chasing a sunset, singing/dancing at a concert or saying yes to spontaneous plans with friends.

  • Bachelors of Science in Psychology & Communication Disorders (The University of Alabama)

  • NASM Certified Personal Trainer (CPT)

  • Pain Free Performance Specialist (PPSC)

  • Low Back Pain Fundamentals Coach (Barbell Rehab)

  • NASM Fitness Nutrition Specialist

  • Girls Gone Strong Certified Pre- and Postnatal Coach (In Progress)

and,

I'm Krys,

As a former athlete, I always had a love for fitness but after experiencing multiple injuries and setbacks, I was catapulted into needing a better understanding of nutrition for the sake of managing my health without the most ideal workout routine. After receiving my degree in Psychology, I became a behavioral therapist specializing in behavior modification while training clients in-person in a gym. It was not until 2020 when I took the leap to bring both of my professional worlds into one.

By doing so, I have been able to maximize client success & delivery by investing both my time and money into my own coaches/mentors, certifications, practicals, books and educational outlets, I can confidently coach my clients to achieve their goals. I want to use my investments to help coaches bridge the gap in their own abilities as a coach in order set a higher standard in the coaching space and for their own health. I like to think of myself as the “down for anything” friend. When I am not supporting clients or leading my team, I am likely planning my next trip, spending time with my family/dogs, trying out a new coffee shop, hiking, chasing a sunset, singing/dancing at a concert or saying yes to spontaneous plans with friends.

  • Bachelors of Science in Psychology & Communication Disorders (The University of Alabama)

  • NASM Certified Personal Trainer (CPT)

  • Pain Free Performance Specialist (PPSC)

  • Low Back Pain Fundamentals Coach (Barbell Rehab)

  • NASM Fitness Nutrition Specialist

  • Girls Gone Strong Certified Pre- and Postnatal Coach (In Progress)

WHAT YOU'LL LEARN THROUGHOUT YOUR MEMBERSHIP

Unlock the Tools to Elevate Your

Coaching and Transform Client Lives

Coaching Basics

  • Onboarding clients with clear expectations

  • How to set a client’s starting nutrition

  • How to program a client’s initial training phase

  • The various nutrition phases (cutting, bulking, maintenance, reverse dieting) and how to implement them into your coaching

  • Understanding the scope of a personal trainer & a nutrition coach

Client Stages

  • How to categorize where each of your clients is at to understand how to best coach them

  • How to coach for each individual client based on their background, needs, goals, lifestyle, etc.

  • Nutrition strategies for each client type

  • Deep dive into behavior change

  • Applicable scientific concepts for each client type

  • Case studies for each client type

Client Programming

  • Important programming concepts

  • Overview of periodization

  • Strategies for progression

  • How to program for: hypertrophy, strength, endurance, power

  • High level training methods

  • Half/full marathon training overview

High Level Client Cases

  • Education from Registered Dietician, Sarah (thyroid issues, insulin resistance, weight loss resistance, an more)

  • Myth busting common beliefs around the low back, knees, spine, and more with our Physical Therapy advisor, Kalani

Cont. Education Credit

  • Currently, Beyond the Cert is approved for CEUs by:

    • NASM (1.9 credits)

    • ISSA (20.0 credits)

    • AFAA (15.0 credits)

    • ACE (2.0 credits)

    • NSCA (2.0 credits, Category C)

Here's everything you get inside the beyond the cert cohort

What You'll Gain:

  • Beyond the Cert Course Access: Unlock lifetime access to a comprehensive coaching curriculum designed to elevate your skills and transform your approach to coaching.

  • 12-Week Support-Led Experience by Krys and Kelsea: Join a guided journey with expert mentorship from Krys and Kelsea, offering personalized support to help you maximize your success.

  • Biweekly Group Coaching Calls: Engage in live, interactive sessions with Krys, Kelsea, and guest experts, diving deep into strategies for systems, mindset mastery, and more.

  • 24/7 Slack Support: Stay connected with round-the-clock access to Krys, Kelsea, and your cohort for ongoing support, feedback, and collaboration.

Looking to take your coaching to the Next Level?

Customize your experience at Check-Out:

  • Exclusive Coaching calls with Krys and Kelsea

  • Add on Nutrition and Fitness Coaching and become a VIP client

Don’t wait—spots are limited to ensure a personalized experience.


Registration close February 16th.

Here's everything you get inside the beyond the cert cohort

What You'll Gain:

  • Beyond the Cert Course Access: Unlock lifetime access to a comprehensive coaching curriculum designed to elevate your skills and transform your approach to coaching.

  • 12-Week Support-Led Experience by Krys and Kelsea: Join a guided journey with expert mentorship from Krys and Kelsea, offering personalized support to help you maximize your success.

  • Biweekly Group Coaching Calls: Engage in live, interactive sessions with Krys, Kelsea, and guest experts, diving deep into strategies for systems, mindset mastery, and more.

  • 24/7 Slack Support: Stay connected with round-the-clock access to Krys, Kelsea, and your cohort for ongoing support, feedback, and collaboration.

Looking to take your coaching to the Next Level?

Customize your experience at Check-Out:

  • Exclusive Coaching calls with Krys and Kelsea

  • Upgrade to Apex Accelerator at a discounted investment and become a VIP client

Don’t wait—spots are limited to ensure a personalized experience.


Registration close February 16th.

Unsure if it's the right fit?

Connect with someone on our team.

Unsure if it's the right fit?

Connect with someone on our team.

ALL THE ANSWERS TO ALL YOUR QUESTIONS

Frequently Asked Questions

HOW MUCH IS BEYOND THE CERT COHORT?

Beyond The Cert Cohort: $2,100 if paid in full

*payment plan option: $799 / month for 3 months

Looking to take your coaching to the Next Level?

Customize your experience with these Add-On Options

Add On Options:

*Option A. Get 3 Exclusive Coaching calls with Kelsea and Krys for just $300 more.

*Option B. Upgrade to Apex Accelerator and become a VIP client

>By upgrading to Apex Accelerator, you're getting exclusive Nutrition and Fitness coaching at a MASSIVE DISCOUNT of just an additional $201 per month.

>>Learn more about Apex Accelerator Here<<

HOW LONG WILL I HAVE ACCESS TO THE COURSE?

You’ll have access to the course for LIFE!

HOW DO I ACCESS THE COURSE?

The course will be serviced by Thinkific. Upon paying, you’ll receive an email to access the course.

WHEN CAN I ENROLL?

Beyond the Cert Cohort is available NOW!!

Open Enrollment closes: February 16th, 2025

Official Start date: February 17th - May 11th, 2025

Once spots are gone, they're gone.

HOW DO I GET CEU CREDIT?

Upon course completion and receiving at least an 80% on the course quizzes and exam, you’ll receive a certificate that you’ll be able to use for CEUs with your cert servicer.

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